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We often hear questions like, “Does my marketing video have to be high quality to be effective?” And here’s the question you should be asking yourself, “What does high quality mean exactly?” Does it need to have that glossed-over, perfectly edited, color-corrected look to be considered high quality? The answer […]
Allow us to…explain why you need explainer videos in your marketing campaign. You’ve undoubtedly heard this term “explainer video” bandied about. There’s been a huge rise in these types of marketing videos in the past decade and for good reason. They are effective. But like with anything, efficacy is all […]
It goes without saying that making high-quality videos requires high-quality equipment and production. Let’s not get it twisted, “high quality” doesn’t have to mean expensive. Of course, you could break the bank and invest in Hollywood-level videos, but that’s unnecessary if you’re just looking to create professional videos for your […]
You may have noticed a marketing trend pop up over the past decade that shows no sign of going away and that’s the animated explainer video. These vibrant and colorful videos are employed by every type of company in just about every industry, and for good reason. It’s a very […]
Conference video production is a specialized field that involves capturing, editing, and delivering high-quality videos to showcase the key moments, insights, and experiences of a conference. At NWT, our team of experienced producers and creative professionals work closely with organizers to create custom conference videos that effectively communicate the event’s […]
With everything already written about how to make a video that properly highlights your company’s brand, it’s unlikely this will be the final word on the subject. This doesn’t, however, mean that the information contained herein won’t be incredibly useful for those looking to dive head-first into video production. We’ll […]
Branding your company for video is a vital step in cementing a real presence on the internet. You see, Google is in the business of rewarding websites a higher search result ranking for following a list of undefined rules that their vague algorithm enforces. While the algorithm is a mystery […]
Corporate videos come in all shapes and sizes, but one of the most popular choices for a corporate video that details the brand itself is the animation video. Sometimes you’ll see it referred to as an explainer video, but in essence it’s an animation video that highlights the brand in […]
If you’re debating whether or not you should invest your time and money in producing a corporate video that highlights your company’s products and services, then allow me to settle this debate once and for all. We are sitting in a digital and visual age unlike anything we’ve ever seen. […]