You may have noticed a marketing trend pop up over the past decade that shows no sign of going away and that’s the animated explainer video. These vibrant and colorful videos are employed by every type of company in just about every industry, and for good reason. It’s a very easy way to package a complicated subject in an easy-to-digest format.

That said, there’s an art and a science to making an explainer video that is not only good but effective. At the end of the day, that’s what you want from any marketing effort. You want it to pay off and give you a proper ROI.

So how exactly can you use a 3D animation video to explain a complicated topic? The easy answer is: hire a reputable company with a proven track record that will do all the heavy lifting. If that company knows what they are doing then they will approach your animated explainer video using some of the following basic concepts.

Example of a Quality 3D Animation Video


Before animating a single thing you have to first take the concept you want to communicate and break it down to its simplest form. That is, you want to identify the core of what it is your company represents or offers.

It doesn’t matter how complicated your business might be, there’s a simple way to describe it. An effective way to do this is to put yourself in the audience’s (or potential customer’s) shoes. What information do they need to understand what it is you do and what you offer?

As someone who is involved with the day-to-day of your enterprise you are teeming with information related to the work. As a result, it is probably hard to imagine that imparting all of that information to the layman is completely unnecessary.

Think of it like an elevator pitch. You should be able to get across what you do in 2-3 sentences. That’s the core of your business and that’s what an animation explainer video centers around.



In order for an explainer video to be effective it has to embrace the age-old concept of less is more. Brevity is your friend here. Most successful 3D animation explainer videos are 1-2 minutes long. They get in and they get out, leaving an indelible image that makes customers want to click through.

When scripting your explainer video, make sure you’re not overdoing it. If you’ve simplified your message as covered above, you should be able to keep the script, and thus the video, short and digestible.



Why are videos, without a doubt, the most effective marketing format? Because they offer the closest approximation to the real thing. The world spins in living color and video mimics that. But 3D animation videos do more than just capture the world, it makes it entertaining.

Because it’s animated, you can make the world brighter and more colorful. You can make the people in it pop and represent your business as a source of light in what otherwise might be a mundane world.

Part of making your explainer video entertaining is embracing humor. Animation lends itself to humor and comedy better than almost any other format, allowing you to create a marketing ad that draws people in by inviting them to laugh.

All of these principles are at play in a 3D animation explainer video as long as you’re working with a company that knows what it’s doing.

To learn more or work with a professional video production company, contact NWT Media Group (

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